Couple happily standing on deck overlooking beach

Turn hard work into the freedom, growth, and joy you deserve with strategic business advisory.

We care about more than numbers; it’s about providing the virtual CFO leadership you need to create the business and lifestyle you’ve worked hard for.

See how we help businesses grow

Our Philosophy


Running a business is never just about the books. It’s about keeping you safe financially, unlocking growth opportunities, and making sure you have the time and clarity to enjoy the rewards of your work.

The Love to Grow business advisory team has guided business owners like you through the journey - from your chartered accountant requirements to virtual CFO oversight and building sustainable, people-first companies.

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2000+

businesses helped

35+

years experience

40+

course options to help growing business

1x

New York Times published author

Why We Exist - Balanced W.E.A.L.T.H ™

How do you want to balance your life?
What size circle do you want for each main area?
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W.E.A.L.T.H. is finding Work you value, making time for Enjoyment, celebrating Achievement, nurturing Love, protecting your Time, and prioritising Health.

We believe real W.E.A.L.T.H is doing work that matters, finding enjoyment in the journey, celebrating achievement, nurturing love, guarding your time, and prioritising your health.

Meet the Team

We help you know the numbers so you can grow the numbers.
Trish Love
Chief Executive & Virtual CFO
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Remi Pearce
Senior Accountant & Virtual CFO
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Gillian Stewart-Goble
Operations Manager
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Dianne Davern
Senior Accountant & Virtual CFO
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Anu Weerakoon
Senior Accountant & Virtual CFO
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Nate Henderson 
Accountant
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Kirsty Dunn
Accountant
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Jennah Love
Administration / Accounting
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Tash Setters
Administration / Accounting
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Kareina Love
Administration / Accounting
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Keith Newell
Administration
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Jan-Louise Dahlenberg
Bookkeeper
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Ramanie de Zoysa
Tax Manager
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Contact us for work opportunities.
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Together helping business owners achieve their preferred version of W.E.A.L.T.H

"Anyone can crunch the numbers. But when you make that call, what you really need is someone who listens, understands the story behind the data, and guides you with integrity. That is the Love to grow difference - They all care about my success”

Vicki McLean - sparcgap communications

sparcgap.co.nz

Love to Grow is such an important part of our business. Their support, trust and kindness have meant so much and we are grateful for the relationships we have built. Our achievements are in no small way a reflection of their advice and we are excited for the help they are continuing to give us.

 Ash Peard & Craig Howard, CSH Contracting

cshcontracting.co.nz

Love to Grow were amazing help with setting up our new business. They had great contacts and commercial know how, helping with the all the steps needed for our bank funding, commercial discussions and keeping our profits on track or better! They went above and beyond and were always friendly and approachable as well - they made everything so much easier. We highly recommend them to anyone who wants advisors who get results and who understand the many hats business owners wear.

 Stu Print & Mary Little, Wgtn City Funerals

  wellingtoncityfunerals.co.nz

What Makes Us Tick

What drives us is simple: helping people succeed on their own terms. We’re a business advisory team that happen to also be expert chartered accountants. We see people, families, and dreams. Our best days are when an owner who felt stuck sees a clear path forward, often through our virtual CFO guidance, or a family business finds its rhythm again. We grow with heart, and our values – care, growth, and joy – shape every conversation with clients and with each other.
Trish Love

Meet Trish Love

Founder

Turning Complexity into Clarity. Ambition into Outcomes.

I’ve dedicated my career to standing shoulder-to-shoulder with business owners. What drives me is simple: seeing you confident in your business and free to enjoy what you’ve built. Whether I’m acting as your strategic Virtual CFO or helping you navigate the "big picture," my goal is for you to have the time and money you deserve.

Through Love to Grow, I’ve helped thousands of SMEs scale their operations without sacrificing their sanity. As a Chartered Accountant, I ensure your growth is safe and sustainable with expert tax and compliance advice. But beyond the numbers, I’m here to shift your perspective.

As a New York-published author and international speaker on business growth and money mindset, I bridge the gap between technical strategy and the psychological hurdles of success. Whether it’s through our leadership programmes, international retreats, or bespoke advisory, I’m here to ensure your business serves your life, not the other way around.

Your Blueprint for Balance and Growth

Love to Grow distils decades of CFO level guidance into clear steps you can act on today, so you free up cash, build stronger teams, and create balance that lasts.

Smart growth, plain English, real results.

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The Advisory Desk

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Contact Us
Auckland: (09) 282-3054
Wellington: (04) 972-4182
South Island: (03) 666-0124
info@lovetogrow.co.nz
Level 5 15 Daly St Lower Hutt 5011
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