
Turn hard work into the freedom, growth, and joy you deserve with strategic business advisory.
We care about more than numbers; it’s about providing the virtual CFO leadership you need to create the business and lifestyle you’ve worked hard for.
Our Philosophy
Running a business is never just about the books. It’s about keeping you safe financially, unlocking growth opportunities, and making sure you have the time and clarity to enjoy the rewards of your work.
The Love to Grow business advisory team has guided business owners like you through the journey - from your chartered accountant requirements to virtual CFO oversight and building sustainable, people-first companies.
- Some new bullet po
2000+
businesses helped
35+
40+
1x
Why We Exist - Balanced W.E.A.L.T.H ™
How do you want to balance your life?
What size circle do you want for each main area?


W.E.A.L.T.H. is finding Work you value, making time for Enjoyment, celebrating Achievement, nurturing Love, protecting your Time, and prioritising Health.
We believe real W.E.A.L.T.H is doing work that matters, finding enjoyment in the journey, celebrating achievement, nurturing love, guarding your time, and prioritising your health.
Meet the Team
What Makes Us Tick

Meet Trish Love
Founder
Turning Complexity into Clarity. Ambition into Outcomes.
I’ve dedicated my career to standing shoulder-to-shoulder with business owners. What drives me is simple: seeing you confident in your business and free to enjoy what you’ve built. Whether I’m acting as your strategic Virtual CFO or helping you navigate the "big picture," my goal is for you to have the time and money you deserve.
Through Love to Grow, I’ve helped thousands of SMEs scale their operations without sacrificing their sanity. As a Chartered Accountant, I ensure your growth is safe and sustainable with expert tax and compliance advice. But beyond the numbers, I’m here to shift your perspective.
As a New York-published author and international speaker on business growth and money mindset, I bridge the gap between technical strategy and the psychological hurdles of success. Whether it’s through our leadership programmes, international retreats, or bespoke advisory, I’m here to ensure your business serves your life, not the other way around.
Your Blueprint for Balance and Growth
Love to Grow distils decades of CFO level guidance into clear steps you can act on today, so you free up cash, build stronger teams, and create balance that lasts.
Smart growth, plain English, real results.

The Advisory Desk
Love to Grow over the years















































































